Shopping Locally

There are so many great reasons to shop with locally owned independent businesses.

Why is shopping locally good for NZ?

Better for the environment

  • Locally owned businesses make more local purchases shortening the supply chain and decreasing emissions from transportation.
  • They are generally located in city centres or home offices reducing urban sprawl, congestion, habitat loss and pollution.
  • Locally made products are generally manufactured on a smaller scale, reducing pollution.

Provide more and better employment

  • In New Zealand, more than 600,000 people are employed by over 500,000 locally owned and operated small businesses.
  • Small independent businesses are often more flexible to employees’ needs - giving staff a higher quality of life.
  • A town with multiple businesses provides a variety of employment options.
  • Multiple small businesses result in more associated employment. For example a town with 20 small shops can support an accountant whereas a big box retailer will have their own accounting team at head office.
  • Locally owned businesses allow 2.5 million Kiwis to live outside of Auckland, Wellington and Christchurch.

Keeps money in the community

  • When you buy from independent, locally owned businesses, more money is circulated through the community, about 48% compared to 14% from big business.
  • Small businesses contribute 28% of NZ’s GDP.
  • Locally owned businesses reduce inequality by spreading wealth. 20 or 30 small businesses all take a share of the money spent instead of one big box retailer funneling money out of town to a few shareholders.

Invested in a thriving community

  • The variety of employment options means that people are more likely to stay in the community with their families, increasing the chance the local school will stay open.
  • Entrepreneurs and employers stay living locally increasing the knowledge and skill base of the town.

Makes communities distinctive

  • When our towns consist of many unique businesses they become varied and interesting. This attracts visitors and tourists who bring more money into the community.

The Rubbish Whisperer

Makes communities more resilient

  • When towns are built around one employer, they lack the resilience of a town made up of a number of small businesses. If the one employer fails then the whole town  can become unemployed.
  • Local businesses offer a focus point for the community and form relationships with their customers. This interconnectedness increases the resilience of the town.

Supporting their communities

  • Local businesses donate more money (per sales dollar) to local schools, events and teams than national chains do.
  • Raffle prizes and donations to community projects might be small in monetary amounts compared to grants from big companies, but they provide essential funds for projects that big businesses aren’t interested in sponsoring - eg sports teams’ uniforms or school music trips.

Supplies the products you need

  • Local shops are more likely to stock the products their customers need - not those they are told to stock by head office.
  • Shopping becomes a more interesting experience when there are 20 small businesses rather than one big box retailer.

Recycle Recreate

Better Service

  • Local businesses often hire people with more knowledge of the product or service - so you get better service.

Higher contribution to public services

  • Local businesses contribute more to local and national taxes (rates, companies tax, income tax), ensuring better public services like schools and transportation.


  • Small businesses aren’t restricted by corporate bureaucracy and can experiment and innovate.
  • Small businesses produce 16 times as many patents in the USA than big businesses.

Aotearoa resources